The Medicity, a top-tier super-speciality hospital consistently ranked India’s Best Private Hospital by Newsweek, has released a high-impact film titled ‘Honouring the Oath’ on the occasion of National Doctor’s Day. The campaign underscores the hospital’s ethical positioning and its long-term commitment to patient-centric care, aiming to enhance brand equity in a competitive healthcare economy.
The film draws from the legacy of Bharat Ratna Dr. B.C. Roy and narrates the Indian Medical Council’s Code of Ethics through vivid real-life depictions—focusing on medical integrity, non-discriminatory treatment, and clinical empathy. Dr. Naresh Trehan, Chairman and MD of Medanta, stated, “Our film affirms that healing at Medanta is guided by lived ethics, not just clinical protocol.”
Where private healthcare demand is rising amid limited tertiary infrastructure, the film’s message has found strong resonance. With a growing middle-class population seeking reliable care beyond government systems, Medanta’s ethical positioning may positively influence patient outflow patterns from Manipur to metro facilities.
Watch the full video here: https://www.youtube.com/watch?v=jL-YvsZa9QQ
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